In my years of research on the art and science of brand storytelling, there was one single idea that radically transformed my understanding of what it takes to create a best-selling brand story. You could say it was my Rosetta Stone breakthrough on learning how to engage audiences. Everything else connected to it.
Interestingly enough, I had to discover it on my own. None of the brand storytelling "gurus" I'd seen were even talking about this.
Yet, I saw this idea unfolding right inside the most successful brand stories out there.
So, I'm gonna lay it on you in the form of a couple of free gifts.
I'm giving you access to 2 of the video chapters from my Brand Campfire video series.
This first is from the Branding Light Bulb Moments series.
This video is only a couple minutes long, and is actually the very first video to all three video series and it starts to set up the big idea.