The other day, I shared with you my first video that begins to introduce you to the biggest idea I landed on in all my years of research on the art and science of brand storytelling.
Have you watched it? If so, did a light bulb go on in your head?
I told you I'd be sharing the next video and here it - it's just under 5 minutes long.
This chapter from my video series, really lays out what's at the heart of the game-changing idea I landed on.
Of course, it's just one of the videos that explain the concept but it's a key piece of the puzzle and it lets you see what the rest of my videos feel like.