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You Have A Shorter Attention Span Than A Goldfi—Hey, Where Did You Go?


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You Have A Shorter Attention Span Than A Goldfi—Hey, Where Did You Go?


8 Seconds.

That's the average attention span of a human, according to a 2013 study. The attention span of a goldfish? 9 seconds.

Short attention spans are one reason why brands are starting to embrace the idea of storytelling.

 

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Dreams Of Being The Hero Don't End At Puberty.


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Dreams Of Being The Hero Don't End At Puberty.


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Who Wants To Fly?

Who do you think the real hero of your brand story is? If you think it's your brand, think again.

 

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A Great Brand Story Takes You Somewhere.


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A Great Brand Story Takes You Somewhere.


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Plot Structure, Simplified.

Story plot structure can generally be summarized in one of two ways. Someone goes on a journey. Or someone comes to town. If you don't believe that, just check out the Hallmark Channel movies during Christmas season.

 

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Think of the cowboy as your brand message. And the bull is your audience.


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Think of the cowboy as your brand message. And the bull is your audience.


Bulls Don't Always Behave Rationally. Neither Do Humans.

Granted, it's not normal to have 225 pounds of cowboy riding on your back. A bull knows that. And a human knows it's not normal to have 500 pounds of advertising pushed down his throat.

 

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Why People Don't Sit Around Campfires To Swap Ads.


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Why People Don't Sit Around Campfires To Swap Ads.


Stories Add Spark To Life.

The reasons we gather around a big screen or campfire to swap stories are pretty much the same today as they were three thousand years ago. Great stories teach and inspire us. And they let us temporarily escape the drama of our own lives.

 

Now Available By Request


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Now Available By Request


Sneak Preview: The Real Story Behind Brand Storytelling.

Brand Campfire, the documentary and online interactive learning experience is now available by request.

 

To Request An Invitation To Purchase Brand Campfire At A Special Introductory Price, Email Here.


Thank you.

-Kevin McIntosh