The Neuroscience Behind Brand Storytelling

When people are online they’re not looking for an “ad experience.”*

Most people online are either shopping, or looking for entertainment or information. And often, they’re looking for something embedded in that entertainment or information, that they may not even realize. 

And that something is inspiration. Which is really a light bulb moment. 

Because those moments give our brains a quick hit of the feel-good hit of the millennium: the neurotransmitter, dopamine. In fact, it's the urge to get that temporary high that often gets so many people addicted to their mobile devices.

What does this mean for you as a marketer? 

If people are shopping, then yeah, something like an online sales page can be great.

Otherwise, whether you head off down the road of providing entertainment or information, your chances of hitting a home run will be much greater if you provide content that inspires. 

But how? 

We’ll be talking about that soon.